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Our Story

"Every little girl is special"

For my daughter’s 8th birthday, I looked everywhere for a special gift that was fun, colorful and expressed her unique, sassy personality. Ideally, I wanted it to be age-appropriate and of good quality. However, finding something like that which was also affordable was difficult. Thus, the idea for Belachica was born.
We wanted to design a line of products for young tween girls that helped them express themselves, their attitudes, their sassiness and their own individuality. Every girl is special and we hope our products help every girl to realize that and find their own voice. 




Pooja Daryanani

Belachica Founder and Director



About the Brand 

Established in 2018, we are an online tween fashion accessories brand based out of Hong Kong. Through our various partners, our brand is also available in a number of stores in Hong Kong and Singapore and can be found on other online shopping platforms such Zalora, Lazada and JD Central Thailand. We have been featured in a number of magazines and blogs such as Vogue UK, Little Steps Asia and SassyMama for our unique product collections.